Not too long ago, print books could cost thousands to produce, and independent business people who published on their own usually ended up with boxes of them, unsold for years, in their garage. Today, quality print-on-demand technology enables you to order as many or as few as you’d like, at reasonable wholesale costs and on a swift shipping schedule.
Ebooks were once the odd newcomers, but now outsell print books on the world’s largest book retailer, Amazon. Better yet, your ebooks can be sold or offered for free directly to your customers, from your own website. Anyone with a computer, tablet, or smartphone can download and read ebooks anywhere, anytime. Best of all, there are no shipping and storage fees.
So which one is right for you?
The decision comes down to what you want in your book, and how you plan to use it.
Ebooks are great for content of any length, and are a great way to deliver short pieces of content that are valuable, but not long enough for print. Ebooks are also easy to distribute, update, search, and promote.
Print books provide a sense of solidity, significance, and importance. It’s a great feeling, placing your business’s story in a customer’s hands. Print is fantastic for works with a higher number of graphics and photos, and print-on-demand technology makes updating print books almost as easy updating ebooks in many instances.
If you’re still not sure which one is best for you, keep in mind that your book’s greatest investment will be in the writing and editing of the content. Choosing both formats is ultimately cost-effective.
Books By Blair 